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Social disruption at the grocery store

Updated: Oct 11, 2021

Season 1 Episode 3: Disrupting the food retail industry w/ Johanna Kühner

Global demand for agricultural production is expected to grow by 70 percent by the year 2050, and average per capita caloric intake globally is projected to increase by about 40 percent.

The problem is that global food production already utilizes about 50 percent of the earth’s available arable land, and the global agricultural sector consumes about 70 percent of the freshwater available for human use. Ninety percent of the top 50 global grocery retailers market their own private-brand organic products. In their annual reports, 82 percent of grocery retail chief executive officers cite sustainability as a key priority. More than one in three has opened “green” pilot stores.

Nevertheless, the reality behind these flagship initiatives continues to be largely “unsustainable.” While sustainability now routinely figures in evaluating investment decisions and corporate projects, it’s had little effect on the key commercial activities of the business – buying, store operations, or supply-chain decisions.

SuperCoop is an innovative supermarket and conceptualises how a sustainable supermarket can look like!

SuperCoop is governed by its members. Only a few full time employees take care of the coordination and sourcing.


The key to our collective success: Every member works 3h/month and can co-design the supermarket through democratic governance.

Transparency SuperCoop empowers its members through transparent sourcing, management and clear labeling. ➡️ I hope you enjoy this tasty episode! Hannah 🍍♥️

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